Privacy Policy

Last updated: November 11, 2026

Entity Realty and Entity Mortgage and Realty (together, “Entity,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit entityrealty.com, use our IDX property search, submit a lead form, call or text us, email us, or otherwise interact with our marketing.

Business contact
Entity Mortgage and Realty
26254 Prima Way, Santa Clarita, CA 91350
Phone / text: 661-877-4162
Email: [email protected]
Andy Martinez Jr., Owner/Broker · CA DRE #01978202 · CO Real Estate Lic. #EI.100111345
Andy Martinez Jr., Mortgage Loan Originator · NMLS #2171006
Company NMLS #2371431

1. Information we collect

Depending on how you interact with us, we may collect:

Contact and identity details you provide (name, email, phone, mailing address, preferred contact method).
Real estate and loan inquiry details (buy/sell/rent goals, price range, neighborhoods, property addresses of interest, timeline, pre-approval questions, and similar information you share in forms, chat, calls, texts, or emails).
IDX / property-search activity on our website (searches, saved homes, listing views, map filters, and related preferences processed through our Showcase IDX integration).
Communications with our team, including SMS/text and email follow-up through Follow Up Boss and related tools.
Device and usage data such as IP address, browser type, pages viewed, referring URL, approximate location, and event data from cookies and pixels.
Advertising and analytics identifiers associated with Meta (Facebook/Instagram) pixels, Google Analytics, and Google Ads conversion tags used on our site.
Professional licensing context when you inquire about joining Entity as an agent (license status and related recruiting details you choose to share).

We do not ask you to send Social Security numbers or full payment-card numbers through our public website forms. If a loan application later requires sensitive financial information, that is collected through appropriate secure channels for that transaction.

2. How we use information

We use personal information to:

Respond to your real estate, mortgage, rental, new-construction, or recruiting inquiries.
Provide IDX property search, listing alerts, and related website features.
Follow up by call, text, and email (including through Follow Up Boss CRM) when you have requested information or consented to contact.
Schedule showings, share market updates, and support a home purchase, sale, or refinance.
Measure and improve our website and advertising (Google Analytics, Google Ads, Meta pixels).
Comply with law, defend legal claims, and protect the security of our services.

3. How we share information

We may share information with:

Service providers that help us run the business, including website hosting, Cloudflare security/CDN, WordPress tools, Showcase IDX, Follow Up Boss CRM, email/SMS delivery providers, analytics, and advertising platforms (such as Google and Meta).
MLS / IDX participants and listing systems as needed to display property data and comply with IDX rules.
Transaction parties you authorize (for example title, escrow, lenders, or cooperating agents) when you move forward with a deal.
Legal and safety recipients when required by law, regulation, court order, or to protect rights and safety.

We do not sell your personal information for money. California law may treat some advertising/analytics cookie disclosures as “sharing” or “selling” for cross-context behavioral advertising. See the CCPA/CPRA section below for your choices.

4. Cookies, pixels, and tracking

Our site uses cookies, pixels, and similar technologies for:

Essential site operation and security (including Cloudflare).
Analytics (Google Analytics) to understand traffic and improve pages.
Advertising and conversion measurement (Google Ads tags and Meta/Facebook pixels).
IDX search experience and remembering preferences where applicable.

You can control cookies through your browser settings and, where offered, industry opt-out tools for interest-based ads (for example Google Ad Settings and Meta Ad Preferences). Blocking some cookies may limit site features.

5. Text messages (SMS) and email

If you provide a mobile number and agree to be contacted, Entity may send transactional and follow-up texts about your inquiry, appointments, listings, or agent-network updates. Message frequency varies. Message and data rates may apply.

SMS opt-out: Reply STOP to any Entity text to opt out of SMS. Reply HELP for help. You may also ask us to stop by calling or texting 661-877-4162 or emailing [email protected].

You can unsubscribe from marketing emails using the unsubscribe link in those emails or by contacting us. We may still send non-marketing messages about an active request or transaction when appropriate.

6. California privacy rights (CCPA/CPRA)

If you are a California resident, you may have rights under the California Consumer Privacy Act as amended by the CPRA, including the right to:

Know / access the personal information we collect about you.
Delete personal information, subject to legal exceptions.
Correct inaccurate personal information.
Opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising.
Limit use and disclosure of sensitive personal information, if applicable.
Not be discriminated against for exercising these rights.

Categories we may collect (as defined by California law) can include identifiers, commercial information related to real estate inquiries, internet/electronic activity, geolocation approximations from IP, and professional information for agent recruiting.

How to submit a request: Email [email protected] or call/text 661-877-4162 with the subject “California Privacy Request.” We will verify your request as required by law. You may use an authorized agent as permitted by California law.

Do Not Sell or Share My Personal Information: To opt out of sale/sharing for advertising cookies where applicable, contact us at the email or phone above and adjust cookie/ad preferences in your browser and platform settings.

7. Retention

We keep personal information only as long as needed for the purposes described above, including customer service, legal, accounting, and MLS/transaction recordkeeping requirements, then delete or de-identify it when appropriate.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure.

9. Children’s privacy

Our services are directed to adults seeking real estate and mortgage services. We do not knowingly collect personal information from children under 16.

10. Third-party links and IDX data

Our site may link to third-party sites or display MLS/IDX listing content provided by others. Their privacy practices are governed by their own policies. Listing information is deemed reliable but not guaranteed.

11. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the site after an update means you acknowledge the revised policy.

12. Contact us

Questions about this Privacy Policy or your information:

Entity Mortgage and Realty
26254 Prima Way, Santa Clarita, CA 91350
661-877-4162
[email protected]